If you are interested in direct marketing or any other type of marketing at all, it really starts with identifying potential customers. You do not just want to market to the general public, as you could be spending a lot of time trying to get people to buy your products and services when they do not have any real interest in them. You need to find people who are already interested; when you do, it will be far easier to get the conversions that you want. There are a few different ways that you can identify these people, and you can then use whatever marketing tactics you desire.
1. Have people sign up for a newsletter.
People who really love your products will be glad to sign up for a newsletter so that they can always be the first to know when you put out a new product or when you have a sale. You should offer this newsletter for free. It does take some time to create it on your part, but it gives you a list of contacts for your marketing efforts, so it is well worth the time.
2. Use lists of your old clients and customers.
You also want to keep track of all of the clients and customers that you have had in the past. These people were interested in your company at one point, even if it was years ago, so they may still be interested. At the very least, they will be more interested than random people that you try to attract with things like billboards. You need to stay relevant in their lives by contacting them, making sure that they know about everything that your company has to offer. These contacts are even better than the newsletter contacts because they are not just interested in your company; they are so interested that they have shown you that they will spend money. You just have to get them to do it again.
3. Use social media.
Finally, social media can be a great way to get contacts for your marketing efforts. On these sites, it has become popular to follow or like the pages and profiles of companies. People will seek you out and follow your page. You can also do online marketing to draw in more people, but odds are that most of your followers are actually going to find you, making your job easy.