You may not think about publishing a book related to your industry in this moment, but you should definitely put it in your bucket list. Unbeknownst to many people, a book can serve as a good marketing, whether your business is a start-up waiting to skyrocket, or has been around for many years. Here is why that is the case.
Your Book Serves As A Business Card
A business card does not always have to be the traditional piece of paper that you can put inside your pocket. Sometimes it can be as big as a book. Why? Because your book has your contact information, company name, plus it is one great portfolio that you can bring out to impress people. There is no better way to promote yourself than with a book.
It Widens Your Audience
Books are published and sent everywhere! If you were only able to market yourself on a specific location before, with a book in tow, your clientele will reach even the farthest of places. It can reach the other side of the globe, allowing you to widen your audience.
It Allows You To Meet People Who Can Help You
Now that people are beginning to know you because of your book, they will come to you voluntarily to get to know you. Sometimes, these individuals can help your business grow further. This is called strengthening your connections.
Publishing a book may seem innocent as you are just fulfilling your passion, but as you can see, it also serves a good marketing purpose. If you have the time and know-how, consider creating and publishing your book to help you out.