As a regular guy, I used to think that businesses doesn’t actually need marketing gimmicks to work and be successful. If you have a good service or product, then it is enough to make it a success. This belief was somehow changed after reading some not so successful stories from people I knew to be smart and intelligent when it comes to business. Basically, they are saying that marketing is a vital part of a successful business and here are the reasons why.
It introduces your product or service
No one will go to your store to ask about your business unless they are curious because of what they saw on TV ad. I guess this is true. The same way that no one will order a burger from a fast food change if they don’t know that they offer burger.
Marketing makes people interested in you
Marketing needs to be cute, interesting and attention catching. Why? Because it draws sales. If people gets curious about what they read or heard about your product, then they will try it. If they are not hearing anything about your product, then they will not even consider getting it or paying for it.
It is your chance to present your product
Through marketing, you can present your product in the most attractive way you want it to be. You can say it is the best burger in the whole world or the best corned beef and people will wonder if it is true. This again draws attention. Your packaging and introduction in your marketing will definitely make your product “interesting”.
Through marketing, you can also point the best thing about your product and show how good it is compared to other providers. This way, people won’t even consider your competitor. With these reasons, no wonder businesses and companies are spending a fortune in marketing and the result shows through their sales number.