For every business, they will need a buzz to make their product more marketable. You cannot just establish a business and expect it to grow on its own. You have to make a press release through different marketing plans that you can have. The good thing is making a buzz doesn’t need to be expensive. There are ways that you can actually do to get press release without spending too much or taking much effort.
Write your story and tell it to the world
If you are a writer or a blogger, then start there. Write your story and how you get hold of your current business then focus on the business itself and what you can offer with it. Given them the juicier part of the story like how it was conceived and the problems you have to go through to have it today.
Reach out to your target customers
Do not be like the one guy who sells soap but distributes a free trial outside the mall where no one can use it until they get home. Be someone who sells juice to people in the playing ground where everyone is too thirsty so they can get the first taste of your product. Reach out to those potential customers and not just any person out there.
Post a picture or a video ad on different free video sharing websites
Everybody watches video on YouTube and browses sites like Instagram among others. Do not waste the opportunity to get free press release by sharing your ad on these sites and let your friends share it from one person to another.
Press release doesn’t need to come from a television network or a radio station but rather it can come from other people like your customers or from your friends by posting and sharing it on social media.